Society Jane
Founder/CEO
2015-Present
● Envisioned a women-focused legal cannabis entity providing discreet access to the latest and best cannabis products, along with information and advice on how and why to consume them.
● Created a fun, feminine, trustworthy brand appealing to women who are curious about cannabis and its potential role in their lives.
● Overcame intense competition, baffling regulatory schemes and punishing tax structures to build a cannabis delivery service with year-over-year revenue and customer growth.
● Bootstrapped since its founding, Society Jane is soon to be acquired.
Type A Group
Co-Founder/Partner
2013 to 2015
● Advised C-suite decision-makers on marketing strategy, new business development, differentiation and positioning, agency management, and creative.
● Specialized in helping clients develop strategies to attract high-value consumers aged 50+.
● Created and wrote “The Angry Boomer,” a blog geared toward angry boomers and those who should be.
Hoffman/Lewis
President/Chief Creative Officer
1991 to 2012
● Started as a junior copywriter and left as President, Chief Creative Officer, member of the board of directors, and majority shareholder.
● Oversaw daily operations of a $100 million, 80-person, multi-office advertising agency, while driving consistent profitability, including double-digit profit numbers during the 2007-2010 financial crisis/recession.
● Consistently developed innovative strategies, breakthrough creative and growth for all agency clients across all media.
● Augmented general-market expertise and captured incremental income by launching a multi-cultural division to help connect client brands with specific ethnic groups.
Education
Bachelor of Arts in Journalism, University of Rhode Island, Kingston, RI
Advanced Certification in Cannabis, Oaksterdam University, Oakland, CA
Core Competencies
Thinking clearly and writing well.